Musician DJ Khaled has announced that he is Apple Music’s first artist in residence, and will take over the biggest playlists on the streaming music service.
Khaled posted a video on Instagram, depicting him on the phone saying he’s “at work” and with an Apple badge. The artist says that his goal is to “break new artists” on the platform, and he has put out a call to all labels to contact him with suggestions.
Apple has increasingly turned to major artists and exclusives to attract people to Apple Music. Perhaps the best known example is Taylor Swift, who shot a series of commercials for the service, and whose album 1989 was exclusive to Apple Music for a time. Drake is also a common face for Apple Music.
DJ Khaled launched his We the Best show on Beats 1 in February 2016.