Samsung Fails To Problem The World With The New Galaxy Word 10


Later this week, Samsung will announce the Galaxy Note 10 family. I’m expecting three handsets at various prices that differ in size, storage, and connectivity. What I’m not expecting is anything utterly groundbreaking or death defying. The Note series has become boring, and Samsung has proven with the Galaxy Fold and other handsets in its 2019 portfolio that it can do better.

DJ Koh, President and CEO of IT & Mobile Communications Division of Samsung Electronics speaks on stage during the Samsung Unpacked product launch event in San Francisco, California on February 20, 2019 (Photo by Josh Edelson/AFP/Getty Images)


Assuming Taniyama-Shimura, the Note 10 family is going to tick all the boxes of an updated handset with an improved  SnapDragon or Exynos system-on-chip compared to last years model, better memory and storage options, and tweaks to the S-Pen.

Yet the Note 10 is no longer leading the charge. As Forbes’s Gordon Kelly has noted, the Note 10 family is not carrying the latest SnapDragon 855+, the camera sensors are significantly smaller than the competition, and key features (such as the headphone jack) that are beloved by the community are being removed.

Who is the target audience for the Galaxy Note 10? The handsets are not right at the edge of the envelope so it’s not for those who are trying to get the biggest number and the most powerful handset. It’s not for those looking for the ultimate camera on a smartphone, there are better camera phones out there using mainstream twin- and triple-lensed units (and that’s before you look at the delights of the Nokia 9 PureView). And it’s not for the existing Note fans who treasure the expandability and flexibility of the phablet.

What was once a flagship could become just another Android handset trying to stand out in a sea of glass unibodies.

Former President & Head, IT & Mobile Communications Business, Samsung Electronics, JK Shin unveils the Galaxy S6 edge+ and Galaxy Note5 at Samsung Unpacked 2015 on August 13, 2015 (Photo by Donald Bowers/Getty Images for Samsung)


There was a time when the Note reveal was the moment to see the new technology that would change the smartphone world. From the first curved edge screen, through the introduction of the S-Pen, to the use early adoption of USB-C, the Note series was a unique platform that showcased Samsung’s technology as a whole.

DJ Koh and his team at Samsung should be delivering excitement and cutting edge technology on Wednesday when the handsets are announced. Part of me hopes that, somehow, the excitement hasn’t leaked. I fear that Samsung has already dealt its cards face up on the table, and the rest of the Android world will trump the Note 10 in the launches leading up to IFA in September.

Now read about the software changes the Note 10 will lean on…

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