Google said it would be offering Android users (with a subscription to the company’s Google One cloud subscription plan) the ability to automatically store and manage device backups through the Google One app. While Android currently offers users the ability to backup and restore old text messages, contacts and apps, users will now be able to also restore multimedia messages (MMS), original quality photos and videos.
iOS users have been able to backup and restore their devices through iCloud, however, a paid subscription is also required for any backups above 5GB of storage, a point of frustration for many iPhone users.
Android users will need a paid Google One subscription to access the feature, where plans start at $1.99 per month for 100GB of storage per month. Both Apple and Google charge customers $2.99 per month for 200GB of storage.
Google is likely trying to catch Apple by offering Android users an easier way to backup their devices.
On Tuesday, Apple unveiled its new iPhone variant, the iPhone 11. The new phone, featuring a variety of camera upgrades and an upgraded processor, has a starting price of $699 – a price drop of $50 from the base price of last year’s iPhone XR.
Google will put up a fight against Apple. Google is expected to unveil its new Pixel 4 smartphone this month, with the device already being leaked to a variety of tech publications.