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Xiaomi, Huawei, Oppo, And Vivo Pushed Samsung Out Of The Chinese language Market—Is Apple Subsequent? – jj

Xiaomi, Huawei, Oppo, And Vivo Pushed Samsung Out Of The Chinese language Market—Is Apple Subsequent?


Chinese smartphone makers Huawei, Oppo, Vivo, and Xiaomi have pushed Samsung out of the world’s largest smartphone market, and Apple may be next.

That’s according to recent Staistista.com data, which shows that the market shares of the Chinese smartphone makers have increased dramatically since 2014, while the shares of both Samsung’s and Apple’s dropped precipitously. Samsung’s market share dropped from 12.8% in 2014 to less than one-percent by 2018, while Apple’s share dropped from 10.1% to 7.4%–see Table.

 Meanwhile, Huawei’s, Oppo’s, and Vivo’s market shares almost tripled over the same period—collectively holding close to 67% of the Chinese smartphone market

 And there’s Xiaomi with a steady market share of roughly 13%.

What can explain Samsung’s big decline in the Chinese market? The polarization of the market. The rise of two market segments, that is. A high-end market for expensive smartphones catering to the country’s emerging upper class, and a low-end market for the rest.

Apparently, Samsung’s products catered to the middle, failing to address either market. That’s why the Korean giant is relocating its manifesting facilities to Southeast Asia, where it’s already facing competition by Chinese smartphone makers.

What about Apple? Is it next?  Jesse Cohen, analyst at financial markets platform Investing.com, doesn’t think so.  

“Apple’s China problems tend to be exaggerated,” he says. “Despite the saturated smartphone market, Chinese consumers have shown a habit of preferring either expensive, high-performance phones, like the iPhone, or the cheapest options available, like those offered by Oppo and Vivo.” Meanwhile, Apple continues to innovate, coming up with new products that address the high-end market. “Unlike Samsung, Apple is on the verge of reviving its flagging smartphone business led by the massive demand for the iPhone 11. Its wearables business will also provide a spark as the Apple Watch and Airpods continue to gain traction with China’s booming class of tech-savvy consumers.” 

So far, that is. But things may change in the future, as the Chinese smartphone market matures, and domestic smartphone makers come up with new models that address the high end.

Meanwhile, trade and cultural classes between China and the US may make it increasingly difficult for Apple to compete on a level field against its Chinese counterparts.


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