This video is chapter 2.1 of the course "How to successfully implement your company in the USA"
Learn how to deal with the main issues (customs, barriers and specific requirements) that companies face when they enter the United States. More information in : .
MODULE I: DO BUSINESS IN THE US
1.1 Understand the keys and overcome business barriers
1.2 USA and the global market
1.3 Market notes and barriers to entry: Objectives
1.4 Competitiveness and market
1.5 Where to start? Choose your state
1.6 The importance of location and barriers to entry
MODULE II: The influence of American culture in business
2.1 Start with the reason for things
2.2 Definition of culture and its many facets
2.3 The iceberg of culture
2.4 Values & Business (Individualism & Collectivism)
MODULE III: THE CHALLENGE OF CREATING MULTICULTURAL EQUIPMENT
3.1 The impact of cultural values on labor mobility
3.2 Challenges for the Expatriate: Geographical dispersion
3.3 Challenges for the Expatriate: Multiculturalism
3.4 Challenges for the Expatriate: Communication & Business Spain -USA
MODULE IV: MANAGEMENT AND NEGOTIATION WITH MULTICULTURAL HUMAN CAPITAL
4.1 Business multiculturalism: Differences in work structures
4.2 The role of the leader and the distance with power
4.3 Different Work Management Practices – Business Meetings in the US
4.4 Task, Relationship & Negotiation
MODULE V: LEGAL CONSIDERATIONS IN THE US
5.1 US regulations and laws
The content of this chapter is:
Start with the reason of things
Americans are characterized by being very practical and pragmatic people who always seek the meaning of things before taking action or making a decision.
What is this training in business culture Spain-USA? This would probably be the first question an American would ask himself regardless of whether the statement in this chapter seems interesting to him. In fact, the first thing they are going to ask when they know your company is: Why and why do I want to do business with your company?
The image that Americans have of Spain is based on stereotypes that have little to do with Spain today. As you know, Americans tend to look at themselves and they may not have bothered to know your culture before talking to you. Therefore, it is important that when you move your operations to this country you learn to manage your culture and your values for life and work. This will allow you and your team to gain a competitive advantage over them and against other companies that act without knowledge of the cause.
Americans are very open and receptive to other cultures when they are introduced to them from the valuation of their own. The USA. They are composed of a salad of cultures and have ceased to be a pot of fusion and cultural assimilation of their immigrants. However, when you are in your country it is advisable to do things your way.
To do it well I propose an exercise:
Take a paper and a pen.
Divide the sheet in half with a line … Are you there?
Good! Well now: look closely at these iconic or representative images of the US. Think of a word that represents the value suggested by each of them. Write them in the left column of your paper:
It is done? Very good! Now give a value of 1 to 5 based on what you think that word you have written on the paper is representative of American culture. 1 is not very relevant and 5 is very relevant.
Now you will do the same but based on some images related to the Spanish culture. Write the values in the column to the right of your paper.
It is done? Then again, give a value of 1 to 5 to the concepts you have selected.
In the left column, the US would be normal for values such as:
– Sports culture,
– o Competitiveness.
Surely the values you have given to these words are not less than 4.
While for the right column, the Spanish one, you will have chosen concepts such as:
– Belonging to the group or collectivism.
– Social status,
– impersonal appearance,
– O Social relations.
Surely, the importance you will have given to each of these values is not less than 3 or 4.
Now look at the concepts on the right and those on the left. In some cases they are antagonistic: For example: Individualism and group membership.
As you have seen for yourself: the defining features of the Spanish personality are far from the American.