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This latest advert launches a major new advertising campaign highlighting the iconic brand’s passion for sport and its increasingly wide range of betting opportunities.

William Hill hired Leeds-based Bark & Bite and London production studio Mainframe to work on the different advert streams.

The company chose a track called ‘Champion’, by rising Yorkshire indie band The Chevin to accompany the campaign.

William Hill is currently the title sponsor of the Scottish Cup, an official supporter of the England football team and the official betting partner of the FA Cup.


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