By 2013 Samsung was one of many largest smartphone producers on the planet, however it had a repute of constructing plastic telephones at a time when Apple, HTC, Sony and others had been pushing metallic as the fabric of alternative for flagships.
Samsung was additionally on the forefront of a pattern it began, that of additional massive screens. The massive, plastic Galaxys had little overlap with the small, metallic iPhones. Do not forget that the iPhone 5s had a 4.0 display in comparison with Galaxy S5s 5.1 display (to not point out the Galaxy Word, Mega and different jumbo-sized telephones).
This units the stage for the Samsung Galaxy Alpha a cellphone whose foremost objective was to shake up the corporates design language. Whereas it was introduced in August, the cellphone would go on sale in September, the identical month because the iPhone 6.
The 4.7 Tremendous AMOLED show of the Alpha anticipated a significant change in Apples design philosophy. The unique iPhone had a 3.5 display with 3:2 facet ratio. The iPhone 5 made the display taller (4, 16:9), however saved the width the identical. Two years later the iPhone 6 can be the primary mannequin to correctly improve the display measurement… to 4.7 with 16:9 facet ratio.
Samsung was criticized for the low decision show, 720p. However that solely counted in opposition to the Galaxy Alpha when in comparison with Android flagships and people werent its goal its display had nearly the identical pixel density because the iPhone (312ppi vs. 326ppi).
The body of the Galaxy Alpha was made from machined metallic with squared off sides, breaking away from the largely rounded plastic that has been part of the Galaxy S DNA for the reason that starting.
On the time, this was the thinnest Android cellphone that Samsung made 6.7mm. And it weighed simply 115g. For comparability, the Galaxy S5 from earlier in 2014 measured 8.1mm and 145g whereas the iPhone 6 from the identical yr was at 6.9mm and 129g.
The Samsung Galaxy Alpha was obtainable in lots of colours
In some methods the Galaxy Alpha was Samsungs stepping stone to the most important redesign for the Galaxy S6. The 2015 S-series flagship had a metallic body and was 6.8mm thick. That wasnt the most important departure from the S5 design, nonetheless.
Samsung sealed the S6 battery behind a glass again. So as to add insult to damage, that battery had a smaller capability than the one within the S5 (2,550mAh vs. 2,800mAh). To be truthful, the corporate had causes to imagine that this can work out okay.
The Galaxy Alpha had a detachable 1,860mAh battery once more, criticized for being small by individuals who in contrast it to Android telephones. However the iPhone 6 had a 1,810mAh battery, the 2 handsets had been very evenly matched. A technique or one other, Samsung had nailed the specs of Apples new cellphone, which was nonetheless months away from announcement.
The Alpha had a secret weapon up its sleeve the Exynos 5430, the worlds first 20nm chipset. This mixed with the 720p display decision made for a good Endurance score of 52h (the iPhone 6 scored 61h on our checks).
Samsung Galaxy Alpha in comparison with the outgoing iPhone 5s
The Galaxy S6 pushed issues even additional with a 14nm Exynos 7420, although the smaller battery (in comparison with the S5) and the brand new 1440p show made for an Endurance score that was decrease than that of the Galaxy S5. The S6 additionally eliminated the microSD slot, identical to the Alpha did, fan response over this and the battery was fairly damaging.
The Samsung Galaxy Alpha was praised for its lovely design, however criticized for its excessive worth and mid-range options a lot the identical criticisms that had been levied in opposition to Apples iPhones. In the long run, the Alpha was a one-off however its design DNA lived on for a few years, shaping the corporate’s complete portfolio in its picture.